What we do
Strategy
Our simple strategies encompass the basics of effective marketing:
• Identify you target customer
• Articulate your unique benefit
• Identify your competition
• Identify your point of difference from your competitors
• Establish marketing messages that reflect all of the above
Once your marketing messages are established, it is time to get your brand and messages in front of your target market. By following our 4 simple but effective guidelines, you can implement your own marketing campaign which if executed correctly, will increase your leads and sales.
Not rocket science, Just Simple, Smart and Easy.
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MAINTAIN A PROFESSIONAL IMAGE
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• Professional logo
• Style Guide
• Website
• Marketing / promo material
• Signage
• Client communication (e-news / email sigs)
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ENSURE YOUR WEBSITE IS WORKING FOR YOU
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Your website is the Face of your business and your most valuable marketing tool. A website in 2018 should include the following
• Fresh and functional design
• Clearly represent your brand and services
• Excellent UX (User experience)
• Engage your target market
• Include call to actions
• Collect leads / make sales -
TALK TO YOUR CLIENTS
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• E-newsletters
• Social media
• Blog
• All pointing back to your website (the mothership)
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USE ONLINE ADVERTISING FOR THE BEST ROI
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• Online directories (free - get involved)
• SEO (Search Engine Optimisation)
• Google Adwords
• Facebook Advertising
• Banner Ads (& very clever retargeting strategies)
WHAT WE DO
LOGOS
Your logo is the foundation of your brand, every element including your corporate colours, stationary, communications, website and advertising stem from your logo design. Your logo should tell a story, reflect key elements of your brand and flow through to every piece of your marketing.
WEBSITES
Your website is the FACE of your business. Every client and potential client will look at your website, and judge you on it. Ensuring your website is professional, up to date and reflective of your brand should remain a key focus for your business. Your website should also be working for you, it is more than a pretty face; if executed correctly, it can be a sales generating machine.
DESIGN
Clever graphic design will bring your brand and marketing messages to life. Corporate brochures, flyers, POS material, signage, posters and print advertisements are important inclusions to delivering your marketing messages and ensuring brand consistency.
VIDEO
Video marketing is a powerful medium to promote your business. 70% of social media users would rather watch a video than look at a picture or read a paragraph of writing. As Google owns Youtube, it is also an effective way to increase your Google ranking.
PHOTOGRAPHY
Professional images are crucial to showcasing your business and brand. While stock images are a cost effective solution, professional photography is how to set yourself apart from your competitors.
ONLINE ADVERTISING
Digital marketing gives distinctive competitive edge as online remains the most cost effective advertising. SEO, Google Advertising and Facebook Advertising provide the best reach and ROI, we will help you ascertain which medium is best for your business and set you up with a strategy and campaign.